Steve Evans

Tide teamed up with Spice Adams to see what NFL fans get into on Game Day. Featuring over 100 deliverables from 3 cities, including long-form edits for Buffalo and New Orleans.

Agency: Woven Collective/Saatchi

Director: Billy Rainey, Helo

Editor: Steve Evans

The latest Social-first football blitz, titled “#TideTackles,” follows former NFL stars Mark Ingram, Jamaal Charles and Anthony “Spice” Adams as they travel to tailgates around the country and interact with fans, chowing down on regional gameday fare that makes a mess along the way. The effort is largely unscripted — a first for Tide’s NFL marketing — and billed as the company’s most content-rich push around the league to date, delivering over 100 assets.

Stains happen to the best of us. Even Olympians Noah Lyles and Carl Lewis. When they do, America's #1 Detergent has got you covered.

Director: Aaron Stoller, Biscuit Filmworks

Agency: Woven Collaborative/Saatchi

Editor: Steve Evans

90’s pop royalty, The Boys are back!

AdAge TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT, Nov. 2022

director: Guy Shelmerdine, Smuggler

agency: Woven Collaborative, Saatchi & Saatchi

editor: Steve Evans, Harbor

If it sounds unbelievable, then it probably is. Don't get gift card scammed this holiday season. www.scamspotter.org

Short-listed for AICP Comedy Editorial 2022.

director: DJ Caruso, Wild Gift

agency: Mischief

editor: Steve Evans, Harbor

director: Maureen Hufnagel, Lancia

agency: PG One, Publicis

editor: Steve Evans, Harbor

Nothing says respect like two players swapping dirty jerseys, but not this year. Peyton Manning, Tide, and the NFL preserve a football tradition.

Winner of: 6 Lions; D&AD: 3x Graphite, 2x Wood; One Show Bronze.

director: Aaron Stoller, Biscuit

agency: Woven Collaborative/Saatchi

editor: Steve Evans, Harbor

Buckle up your kids in the right seat for their age and size!

director: Ted Pauly, Furlined

agency: Leo Burnett

editor: Steve Evans, Harbor

director: Adriana Robles, Tool

agency: Saatchi & Saatchi

editor: Steve Evans, Harbor

Dueler tires let you explore all terrains.

director: Corey Koniniec, Native Content

agency: Leo Burnett

editor: Steve Evans, Harbor

Featuring: Kenan Thompson

Sunday is the most popular day to do laundry. It’s also game day for America’s favorite sport. We had enough of fans missing the action to wash their clothes, so Tide partnered with the NFL declaring Sundays officially Not For Laundry. Who would have problem with that? Just NBC’s primetime shows.

New content premiered every Sunday night for the first four weekends of the NFL season.

Winner: Cannes Lions: Gold, 2x Silver, 2x Bronze; One Show: 2x Silver, 2x Bronze; D&AD: Wood Pencil.

Agency: Saatchi & The Woven Collaborative

Director: Aaron Stoller, Biscuit Filmworks

DP: Matthew Libatique

In co-operation with NBC/Universal

What will you do with your 72 hours?

director: Greg Popp, Chirp Films/Backyard

agency: Saatchi & Saatchi

editor: Steve Evans, Harbor

Cannes 2023 Silver winner!

Your lucky jersey is dirtier than it looks. Even Davante Adams says so — and he knows a thing or two about NFL jerseys.

director: Kris Belman, division7

agency: Woven Collaborative

editor: Steve Evans, Harbor

Norm Macdonald Promo
Season 9, Episode 2

director: Jerry Seinfeld
editor: Steve Evans

I cut this promo for the three-time PGA Award-winning series “Comedians in Cars Getting Coffee,” which combines Jerry Seinfeld’s love of classic cars and funny friends. Over 150 million viewers have watched the first nine seasons and the series just recently moved to Netflix for all-new episodes through 2019. “Comedians in Cars” is also a three-time Emmy® Award nominee and made history in 2016 by being the first-ever digital series to be nominated in the traditional broadcast category of “Outstanding Variety Talk Series”.

director: Eliot Rausch, Über Content

agency: Saatchi

director: Sara Shelton, Harbor Picture Company
agency: Publicis/DeptW
editor: Steve Evans, Harbor Picture Company

Introducing QX60 Unscripted–a first take review from Erin Andrews on our most anticipated luxury SUV yet.

Agency: Publicis

Editor: Steve Evans, Harbor

And here’s a link to the long form cut: https://vimeo.com/steveevans/infinitilongform

This is a cut down of a short documentary about a Northern European rapper named Slincraze who is sparking interest in his native indigenous language of Sami through Hip-Hop.  While rap is often criticized for destroying the language, Slincraze is using it to save his.

The screening, live concert at Mothership in Greenpoint NYC, and accompanying photo exhibit at NOoSPHERE Arts in lower Manhattan made the Huff Post "top-five in NYC" list for the week.

It also caught the BBC's attention

director: Simen Braathen

director: Scott Zacaroli

agency: Publicis

editor, graphics, color: Steve Evans

Director: Felipe Gomez Aparicio, Primo Content

Agency: Saatchi & Saatchi

Editor: Steve Evans, Harbor

What really matters is, Potenza tires prove themselves in wet conditions.

director: Corey Koniniec, Native Content

agency: Leo Burnett

editor: Steve Evans, Harbor

agency: Saatchi & Saatchi

director: Aircastle, Rattling Stick

Winner: Gold and Silver Lions 2019; Twitter, Best Of 2018; Webby’s Finalist.

This 11 spot broadcast and social campaign integrated into Fox’s Thursday Night football presentation over the course of 6 weeks. #tidead Talent included on-air celebrities (Joe Buck, Erin Andrews, Troy Aikman, and Mike Pereira) as well as NFL players (Terrell Davis, Christian McCaffrey, Deshaun Watson, and Malcom Jenkins).

And it “won Twitter” with the “Best 6-second video” campaign: mobilemarketer.com/news/kfc-tide-nike-among-brands-that-won-twitter-in-2018/544490/

Director: Ptrik Giordano, Harbor Picture Company
Agency: Saatchi and Saatchi NY

This spot celebrates Olympic Silver Medalist Gus Kenworthy.  Gus isn't the first athlete to come out, but he is the first X Games/high-flying snow sport competitor to do so.

Good Morning America did a story on this historic spot:

https://www.youtube.com/watch?v=g9WkgvJ23T0

And Huff Post said the ad "sets a new standard for queer inclusion."

https://www.huffingtonpost.com/entry/gus-kenworthy-head-and-shoulders_us_5a651b11e4b0e5630070e356

The Peyton-Bot tries to arrange for a Quinnen Williams Clean Jersey Swap.

Nothing says respect like two players swapping dirty jerseys, but not this year. Peyton Manning, Tide, and the NFL preserve a football tradition.

Winner of: 6 Lions; D&AD: 3x Graphite, 2x Wood; One Show Bronze.

director: Aaron Stoller, Biscuit

agency: Woven Collaborative/Saatchi

editor: Steve Evans, Harbor

This 2 minute documentary highlights the jellyfish population that calls a remote marine lake in Raja Ampat, Indonesia home. Because they are isolated from the rest of the ocean, they make excellent subjects for study.

Alucia Productions state of the art research vessel, the Alucia, houses the latest in technical diving, filming and scientific research equipment (including 2 submersibles and a helicopter). Because the Alucia is such a perfect platform for scientists, filmmakers, engineers, conservationists, and oceanographers it often partners with the BBC and Discovery Channel.